Concentrated marketing differs from micromarketing in that concentrated marketing ________
A) targets a single location or even a single customer
B) focuses on only a single market segment
C) ignores differences among buyers
D) involves crafting entire marketing programs of products for an individual customer
E) sells a variety of products to several target customer groups
Answer: B
Explanation: Concentrated marketing focuses on only a single market segment. Micromarketing is the narrowest strategy of all, in which firms target a single location or even a single customer.
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