Your firm has decided to enter the international market with your product called "Trema," a combination of a pocket organizer and cell phone
Even though the product has been a huge success in the home country, market research suggests some changes may be required before it can be introduced in Europe. Your CMO is of the opinion that the product requires certain extra features and the product will also have to be marketed differently. Your CMO is advocating ________.
A) product invention
B) dual adaptation
C) straight extension
D) forward adaptation
E) product standardization
B
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When a snow blower shop offers a price reduction to customers who buy during the spring and summer, the shop is giving a(n) ________ discount
A) functional B) seasonal C) annual D) trade E) allowance
How do unstructured organizations utilize digital technologies in a way that is different from structured organizations?
A) To tie work patterns to classic structures. B) To limit complexity and increase control. C) To provide family-like social structures. D) To rapidly form and re-form work patterns. E) To identify management succession plans.