Disability income policies usually have ____ that is a time delay from the date of the issuance of the policy until benefit privileges are activated

Of the following principles used in developing effective advertisements, which helps viewers move the advertising message from short-term memory to long-term memory?

A) simplicity B) consistent positioning C) identifiable selling point D) visual consistency

In terms of planning promotions, consumers can be divided into the following categories, except:

A) promotion prone B) brand loyal C) price sensitive D) casual purchasers