According to your textbook, the three criteria for judging the reliability of documents located on the Internet are recency, authorship, and

All of the following are essential abilities for public relations practitioners EXCEPT

A) writing skills. B) research ability. C) graphic design. D) planning expertise. E) problem-solving ability.

One of the important contributions of the ELM is that a variable can play different roles depending on the situation. In situations of high elaboration, what role is speaker credibility most likely to play?

a. influence elaboration valence b. influence elaboration strength c. serve as a peripheral cue d. influence degree of elaboration