To demonstrate you are well prepared when giving a speech, the textbook authors suggest

A) making eye contact.
B) looking at your notes only when summarizing the main points.
C) memorizing the introduction and conclusion.
D) both A & B

C

Communication & Mass Media

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The purpose of a lead-in is

a) to lead on the viewer. b) to introduce viewers to the concept of a sound bite. c) to explain the purpose of the story to the anchor. d) to introduce a reporter's package or a reporter's live shot in the field.

Communication & Mass Media

Group __________ is the pattern of values, beliefs, norms, and behavior that is shared by group members and that shapes a group's individual personality

A) culture B) size C) commitment D) cohesiveness E) makeup

Communication & Mass Media