Research shows that consumers perceive Lancôme skincare brand as feminine and sophisticated. This is an example of how consumers assign a _____ to a brand.

Self-ful?lling prophecy proposes that negative cultural stereotypes about a group can create for its members a belief in the stereotype. Self-ful?lling prophecy proposes that negative cultural stereotypes about a group can create for its members a belief in the stereotype

Linda was buying all her groceries from Home Needs supermarket for the past 5 years. She recently came across The Convenience Store, another supermarket just a few miles away from her place and started buying her groceries from them

Linda can be best described as a(n) ________. A) split loyal B) antiloyal C) shifting loyal D) hard-core loyal E) switcher