Considering the audience at every stage of speechmaking and discovering ways that you can most effectively communicate with this particular group is called ________

A) ?audience analysis.
B) ?audience motivations.
C) ?evaluating salience.
D) ?demographic analysis.
E) ?salient analysis.

A

Communication & Mass Media

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Two of Donovan's subordinates have been fighting over responsibilities for months.  Donovan decides to settle the dispute "once and for all" and he sends a memo out to each subordinate providing a resolution to the problem.  According to media richness theory, Donovan's actions are

A. effective communication, because a rich medium was matched with an ambiguous task. B. effective communication, because too few cues would be available to capture message complexity. C. a communication failure, because excess cues would cause confusion and surplus meaning. D. a communication failure, because too few cues would be available to capture message complexity

Communication & Mass Media

________ is the discrepancy between the expected and actual emotions generated by Facebook activity.

A. Dual model perspective B. Affective forecasting error C. Facebook envy D. Facebook depression

Communication & Mass Media