Two of Donovan's subordinates have been fighting over responsibilities for months. Donovan decides to settle the dispute "once and for all" and he sends a memo out to each subordinate providing a resolution to the problem. According to media richness theory, Donovan's actions are
A. effective communication, because a rich medium was matched with an ambiguous task.
B. effective communication, because too few cues would be available to capture message complexity.
C. a communication failure, because excess cues would cause confusion and surplus meaning.
D. a communication failure, because too few cues would be available to capture message complexity
Answer: D
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When you are going to give a presentation and you ask yourself questions like, "Why is the audience here?" and "What do they hope to gain by being here?" you are thinking about which element of audience analysis?
A. Speaker background B. Audience demographics C. Audience values, motivation, and expectations D. Audience knowledge of the subject
Radio requires special attention to:
a. the sounds of a news story b. vivid descriptions such as sports play-by-play c. a quick summary of information d. the details of the news.