A lawsuit a shareholder brings against an offending party on behalf of a corporation when the corporation itself fails to bring the lawsuit is known as a ________
A) notice of the shareholder
B) derivative action
C) class action suit
D) contract action
B
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In which of the following qualitative methods are subjects asked to complete an incomplete stimulus?
A) word association B) projective techniques C) visualization D) brand personification E) laddering
Identify the four Ps in the following description: Rosa Alvarez markets 23 different varieties of salsa in 8-ounce and 12-ounce bottles at supermarkets in the southwestern United States
The 8-ounce bottle sells for $5.95, and the larger size sells for $7.95. Periodically, she sets up a table in one of the marketplaces that carries her salsa brand and offers customers a sample. She recently received considerable publicity for being the "Hispanic Entrepreneur of the Year."