Regularly scheduled maintenance by the property manager to change the filters on the heating and air conditioning equipment would be be considered:

Marketing research has indicated that consumers have difficulty assigning personality qualities to most everyday, functional products

Indicate whether the statement is true or false

Harpo Enterprises maintains the Oprah Winfrey show, a Web site, and O magazine. Because Harpo Enterprises practices integrated marketing communications, these different brand contacts all maintain ________ in design and tone

A) variety B) contact C) consistency D) creativity E) convenience