The process of turning a new media technology into a commercially viable mass medium has generally involved costly and time-consuming false starts

Indicate whether this statement is true or false.

TRUE

Communication & Mass Media

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The effects of the War of the Worlds broadcast were particularly amazing considering

A) how well educated the U.S. population was in 1938. B) that H.G. Wells' story was in most French literature anthologies. C) scientific knowledge and understanding was so well understood at the time. D) the announcer said the show was fiction at four points during the broadcast.

Communication & Mass Media

Robin is interested in Cassidy, so she calls up their mutual friend, Joan, to find out more. Robin is using the skill of ______.

a. offering b. approaching c. networking d. sustaining

Communication & Mass Media