Rights that are given to citizens by their government are called:

The first step of an advertising management program is to:

A) review the role of advertising in the IMC effort B) select an in-house or external advertising agency C) develop an advertising campaign management strategy D) prepare a creative brief

________ refers to gathering information about competitors that allows managers to anticipate competitors' actions rather than merely react to them

A) Due diligence B) Competitor intelligence C) Data aggregation D) Value analysis