The first step of an advertising management program is to:
A) review the role of advertising in the IMC effort
B) select an in-house or external advertising agency
C) develop an advertising campaign management strategy
D) prepare a creative brief
A
Business
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_____ is defined as the sustained display by a manager of hostile verbal and nonverbal behaviors, excluding physical contact
A. Trust propensity B. Bias suppression C. Justification D. Whistle-blowing E. Abusive supervision
Business
To be adequate, after a proper demand an assurance of performance must:? A) include consideration
B) allow for the additional examination of the goods. C) be sufficient to assure a reasonable person that the contract will be performed. D) be written.
Business