There are three steps involved in creating a public relations campaign. The first step is to ________
A) conduct a SWOT analysis
B) develop objectives
C) formulate a mission statement
D) recruit and train public relations specialists
E) pretest components of the proposed public relations campaign
B
Business
You might also like to view...
In most states, all of the following are optional provisions in an accident and health insurance contract EXCEPT
A) a change of occupation provision B) a misstatement of age provision C) an unpaid premium provision D) a reinstatement provision
Business
Companies that show support in recycling efforts and other examples of green marketing through advertising are engaged in which of the following?
a. event sponsorship b. issue sponsorship c. public relations profiling d. event publicity
Business