Companies that show support in recycling efforts and other examples of green marketing through advertising are engaged in which of the following?
a. event sponsorship
b. issue sponsorship
c. public relations profiling
d. event publicity
Answer: b. issue sponsorship
Business
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A make-to-stock strategy involves holding items in stock for immediate delivery and is feasible for standardized products with high volumes and reasonably accurate forecasts
Indicate whether the statement is true or false
Business
Which theory listed below is useful in deciding which mode of entry to use when entering foreign markets?
A) ownership advantage theory B) internalization theory C) eclectic theory D) relative factor endowments
Business