An order-processing technology that allows customers to accumulate items they wish to buy while they continue to shop best defines

If an expense is paid with cash

A. assets will decrease. B. retained earnings will increase. C. liabilities will increase. D. expenses will decrease.

Which of the following is a way for companies to increase customer-perceived value?

A) increase the psychological investment associated with buying B) increase the buyer's time and energy investment C) increase total customer benefit by improving economic and functional benefits D) decrease total customer benefit by replacing psychological benefits of the product E) decrease the difference between total customer benefit and total customer cost