Which of the following is a way for companies to increase customer-perceived value?
A) increase the psychological investment associated with buying
B) increase the buyer's time and energy investment
C) increase total customer benefit by improving economic and functional benefits
D) decrease total customer benefit by replacing psychological benefits of the product
E) decrease the difference between total customer benefit and total customer cost
C
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The ________ is a measure of a company's ability to pay its current liabilities from cash and cash equivalents
A) cash conversion cycle B) cash ratio C) gross profit D) debt equity ratio
Synergy Appliances sells dishwashers with a four-year warranty. In 2017, sales revenue for dishwashers is $97,000. The company estimates warranty expense at 4.5% of revenues. What is the total estimated warranty payable of Synergy Appliances in 2017?
A) $4,365.00 B) $1,091.25 C) $1,597.59 D) $3,423.53