You should maintain just enough money in liquid assets to satisfy your liquidity needs then you can earn a higher return on your other assets
Indicate whether the statement is true or false.
Answer: TRUE
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A local restaurant sells lunch entrees for $7.95, $9.95, and $11.95. From this information, you can infer the restaurant uses which of the following?
A) price discrimination B) odd-even pricing and price lining C) dynamic pricing and price lining D) reference pricing and value pricing E) dynamic pricing and loss leader pricing
Which of the following is a current development in customer service?
A) Salespeople are spending less time monitoring customer satisfaction. B) Incentives are used by salespeople to personalize customer relationships. C) The personal follow-up visit has proven to be the only effective follow-up method. D) Extranets enhance customer service by placing regular, automated calls to customers. E) Salespeople criticize competitors for the purpose of creating magical moments with customers.