Which of the following facts about the Settlement Cost Booklet is not true?
a. It can be reproduced in any form
b. It can be included in a larger document
c. It can be translated into other languages
d. It can be stamped with the company name of a mortgage professional
Ans: b. It can be included in a larger document
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Platte River Meat Packing Company maintains a 3 percent share of the beef packing industry in the United States. Last year, it launched an unsuccessful effort to harm its competitors and garner monopoly share of the beef packing industry. Platte River's efforts are
a. actionable as a per se attempt to monopolize the meat packing industry b. not actionable because antitrust laws do not punish unsuccessful attempts to monopolize, but only those that succeed. c. actionable because Platte River possessed intent to harm its competitors regardless of whether its efforts were successful. d. not actionable because Platte River lacked sufficient market power to ensure a dangerous probability of success and consequent serious threat monopolization
In advertising, what is the goal?
a. to sell the product's characteristics, not its appeals b. to sell the product's competitive edge, not its virtues c. to sell the product's differential advantage, not its properties d. to sell the product's benefits, not its attributes