In advertising, what is the goal?
a. to sell the product's characteristics, not its appeals
b. to sell the product's competitive edge, not its virtues
c. to sell the product's differential advantage, not its properties
d. to sell the product's benefits, not its attributes
Ans: d. to sell the product's benefits, not its attributes
Business
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Which of the following segments should promotion target at the growth stage of the product life
cycle? A) early adopters B) early majority customers C) innovators D) up-and-comers
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Express powers are granted to the U.S. Congress in Article I, Section 8 of the U.S. Constitution
a. True b. False
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