A new product color, size, or packaging represents a discontinuous innovation

Evan was an aggressive, rich, and determined businessman originally from a working class family. He had become wealthier than he had ever imagined by buying and selling other businesses

Evan seemingly could do anything until he tried a hostile takeover of an established bank owned by several prestigious families. When his bid failed, Evan said "I always knew there was an elite, but up to now I thought I was part of it." What type of capital was Evan lacking? A) Economic B) Cultural C) Psychological D) Sociological

Describe the target audience-centered approach to marketing management

What will be an ideal response?