Describe the target audience-centered approach to marketing management
What will be an ideal response?
• Uses a behavioral bottom line
• Begins and ends with target audience needs and wants
• Relies on research
• Uses market segmentation to design separate marketing programs
• Defines competition as whatever competes for the target audience's time, energy and money
• Uses the whole marketing mix of product, place, price and promotion
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In May, 1996, Mr. Sanders leased a unit in his apartment house to a tenant for a two-year term. The tenant prepaid the last two months' rent at the time he entered into the lease agreement. For federal income tax purposes, that amount will be considered as income for Mr. Sanders:
A: In May, 1996; B: In May, 1998; C: Will be prorated throughout the term of the lease; D: When it is actually earned.
Marketing stimuli include which of the following?
A) economic stimuli B) price stimuli C) technological stimuli D) social stimuli E) cultural stimuli