Listening to your customers in order to develop a better product is an example of ______.
A. market capitalization
B. promotion and public relations
C. effective marketing research
D. effective distribution
effective marketing research
Business
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While managing requires structuring the organization, staffing it with capable people, and monitoring activities; leadership goes beyond these functions by inspiring people to attain the vision.
a. true b. false
Business
Businesses that lack both customer knowledge and competitor knowledge, and make competitive moves from an internal perspective with no real market knowledge are said to be working with a(n) ________ strategy
A) oblique B) inside-the-box C) reactive D) decentralization E) disintermediation
Business