To be present in court as a party to a lawsuit is to make a(n)

A disadvantage of newspaper advertising is that it has _____

a. low geographic selectivity and flexibility b. limited color capabilities c. low individual market coverage d. high lead time

________ segmentation refers to dividing the market into segments according to occasions when buyers get the idea to buy, actually make their purchase, or use the purchased item

A) Gender B) Psychographic C) Occasion D) Geographic E) Income