A disadvantage of newspaper advertising is that it has _____
a. low geographic selectivity and flexibility
b. limited color capabilities
c. low individual market coverage
d. high lead time
ANSWER: b
Some of the disadvantages of newspapers are that they have little demographic selectivity, limited color capabilities, low pass-along rate, and may be expensive.
Business
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Indicate whether this statement is true or false.
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Use the information in Table 13.5. If a facility were to be located at (15,15), what would be the load-distance score? (Assume rectilinear distance.)
A) less than or equal to 5000 B) more than 5000 but less than or equal to 5200 C) more than 5200 but less than or equal to 5400 D) more than 5400
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