Which of the following is a statistically based methodology for improving product quality and a direct descendant of the total quality management philosophy,
and is the principal tool that most managers now use to increase the reliability of their product offering?
A. Six Sigma
B. Lean manufacturing
C. Just-in-time inventory
D. ISO 9000
E. Mass customization
A
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Tums claims to have the most acid-reducing components of any antacid. In what way is the brand's category membership being conveyed?
A) comparing to exemplars B) relying on the product descriptor C) announcing category benefits D) focusing on reliability E) persuasion based on believability
When adapting advertising messages, media may also need to be adapted internationally because media availability and regulations vary from country to country. This illustrates ________
A) communication extension B) product invention C) communication adaptation D) straight product extension E) product adaptation