An actor wins a part in a play over another actor. To get back at the selected actor, the rejected actor files a lawsuit against the selected actor alleging intentional infliction of emotional distress, defamation, and negligence
The jury returns a verdict exonerating the defendant. The defendant is now entitled to sue the plaintiff for ________.
A) tort of outrage
B) malicious prosecution
C) intentional misrepresentation
D) misappropriation of the right to publicity
B
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If you find that you ask yourself this question, "How can we foster innovativeness and creativity?", what stage is your team most likely at?
A) Forming B) Norming C) Storming D) Performing
The main objectives of a creative brief include all of the following EXCEPT:
A) provides clear direction regarding the message, which prospects are most likely to accept. B) provides the creative team a realistic view of what the advertising needs to do. C) provides the creative team a realistic view of what the advertising is likely to achieve. D) provides the account planner's account of how much money is available for the project. E) provides a clear picture of prospects to be addressed.