The main objectives of a creative brief include all of the following EXCEPT:
A) provides clear direction regarding the message, which prospects are most likely to accept.
B) provides the creative team a realistic view of what the advertising needs to do.
C) provides the creative team a realistic view of what the advertising is likely to achieve.
D) provides the account planner's account of how much money is available for the project.
E) provides a clear picture of prospects to be addressed.
D
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Choose the word or phrase in [ ] which will correctly complete the statement. Select A for the first item, B for the second item, and C if neither item will correctly complete the statement. The single most important reason for investing is for [a down payment on a home | a down payment on an automobile | retirement].
A quotation representing the value of a foreign currency in dollars is referred to as a(n) ____ quotation; a quotation representing the number of units of a foreign currency per dollar is referred to as a(n) ____ quotation
a. direct; indirect b. indirect; direct c. direct; direct d. indirect; indirect e. cannot be answered without more information