On a traditional income statement, all manufacturing-related costs, whether fixed or variable, are listed
A) above the gross profit line.
B) above the contribution margin line.
C) below the operating income line.
D) above the sales line.
A
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You are the public relations practitioner charged with encouraging all organizational employees to participate in the company's recycling program. To do this, you create a campaign slogan: "Recycle for us; recycle for Earth"
This slogan is likely to resonate in what type of organizational culture? A. High Masculinity – Because men tend to recycle more than women B. Low Masculinity – Because this kind of culture rewards nurturing and cooperation C. High Individualism – Because you need specific individuals to engage in the desired behavior of recycling D. Low Individualism – Because the slogan is appealing to the collective "us" and "the Earth" E. Both B and D are organizational cultures in which this slogan would resonate
When should outsourcing services be used?
(a) They should be used when direct e-mailing becomes too difficult to manage because of e-mail volume and inadequate staff or technical support. (b) They should be used when you are planning on sending out more than 20,000 mar-keting email messages. (c) They should be used in a situation where a personalized marketing plan is called for. (d) They should be used when you have a limited budget for marketing.