When should outsourcing services be used?
(a) They should be used when direct e-mailing becomes too difficult to manage because of e-mail volume and inadequate staff or
technical support.
(b) They should be used when you are planning on sending out more than 20,000 mar-keting email messages.
(c) They should be used in a situation where a personalized marketing plan is called for.
(d) They should be used when you have a limited budget for marketing.
Ans: (a)
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Indicate whether the statement is true or false
Advantages of depth interviews over traditional focus groups include all of the following EXCEPT:
A) richer discussion of sensitive topics. B) deeper insights about underlying motives. C) less social pressure to conform. D) scheduling of respondents. E) cost per respondent.