Answer the following statement(s) true (T) or false (F)

1. Content is important for social media practices, but not necessarily context.
2. The PESO model focuses on four media types: paid, experiential, shared, and owned.
3. Every brand has to evaluate their own data to determine the frequency and posting of their content.
4. Measurement and evaluation are optional components for a social media plan.

1. False
2. False
3. True
4. False

Communication & Mass Media

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A uses and gratifications study is used to study all media content in order to understand readers' motives and personal and psychological reward

Indicate whether the statement is true or false

Communication & Mass Media

"To inform my audience about three major theories regarding the first people to settle in the Americas" is a specific purpose statement for an informative speech about a process.

Answer the following statement true (T) or false (F)

Communication & Mass Media