A uses and gratifications study is used to study all media content in order to understand readers' motives and personal and psychological reward

The notion that the media lull people into passivity is called

A) the passivity premise. B) the nonactivity notion. C) the narcoticizing dysfunction theory. D) the hypodermic needle model.

Maria is working as the public relations officer for Coal Mint, Inc She wants an exclusive story on her company to be published during the ongoing trade show her company is hosting

What strategy should Maria employ with the media during the trade show to make it more effective and successful, and why? a. She must provide cell phone numbers, Twitter hash tags, and email addresses in the material; this makes it easy for journalists to track down key spokespeople and experts connected with the product. b. She must provide online corporate logos, product photos, executive profiles, media kits, and PowerPoint presentations; this helps the journalists who cannot attend or who prefer having everything in digital format. c. She must train her spokespeople to make brief presentations; this will equip them with answers to the most-likely questions from journalists. d. She must include the name of the trade show in the news releases; journalists searching databases can log on by using the show as a keyword.