Choose a specific topic for a presentation. Write a general purpose, specific purpose, and thesis for this topic. What sources would you consult to research this topic?
What will be an ideal response?
Answer: A general purpose is dictated by the situation, the audience, and the nature of the job. The specific purpose identifies more precisely what the speaker aims to accomplish. The thesis is the central idea of the speech.
Communication & Mass Media
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Networks created the Broadcast Ratings Council after a 1963 congressional investigation
Indicate whether this statement is true or false.
Communication & Mass Media
The audience theory that states that persuasion is most effective when it does not have to compete with existing attitudes is called the
a. reinforcement theory b. activation theory c. unstructured attitude theory d. spiral of silence theory
Communication & Mass Media