The audience theory that states that persuasion is most effective when it does not have to compete with existing attitudes is called the
a. reinforcement theory
b. activation theory
c. unstructured attitude theory
d. spiral of silence theory
b
Communication & Mass Media
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When should you use a produced commercial?
a. When there are sound effects or music and when there are multiple speaking parts b. When there are sound effects or music c. When the radio station has a popular on-air personality and when there are sound effects or music d. When the radio station has a popular on-air personality
Communication & Mass Media
Which of the following wrongful acts most likely would be a breach of contract rather than a tort?
a. Publishing harmful falsehoods about another person. b. Secretly "bugging" someone's house. c. Failing to pay a model who posed for photographs. d. Playing a cruel practical joke over the radio.
Communication & Mass Media