If a firm takes on ________ it may be downgraded by rating agencies, resulting in ________ interest payments

A policy ________.

a. typically contains an ambiguous term b. is used when dealing with unstructured problems and nonprogrammed decisions c. specifically states what should or should not be done d. is a series of sequential steps a manager uses to respond to a structured problem

________ are visual representations of consumer perceptions and preferences

A) Brand narratives B) Share of mind variables C) Perceptual maps D) Exemplars E) Points-of-parity