If a consumer purchases a new flat-screen "smart" television, what is the augmented product involved?
A) connection to the world of entertainment
B) state-of the art technology
C) slick and attractive packaging
D) brand name
E) tech support and warranty
Ans: E) tech support and warranty
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A) straight rebuy B) modified rebuy C) new task purchase D) joint demand purchase
Naomi is afraid to go to a dentist, but she has a severe toothache. Her sister has recommended she go to Dr. Tompkins because he guarantees pain-free dentistry. Assuming Naomi visits Dr
Tompkins, she can only evaluate his dental techniques through ________ qualities. A) operational B) local C) search D) experience E) positioning