Ravenshaw Corp. assigns its sales and marketing people to specific countries, regions, and districts. Ravenshaw Corp. is most likely an example of a ________
A) geographic organization
B) product organization
C) functional organization
D) niche marketer
E) mass marketer
A
Business
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When Ringler set up a demonstration booth to learn about consumers' feelings toward her vacuum cleaner, she was doing which of the following?
A) concept testing B) marketing strategy C) idea screening D) business analysis E) commercializing
Business
What does work at Sears, Royal Dutch Shell, and the United States Army suggest are good ways of making change "stick"?
What will be an ideal response?
Business