Advising candidates and groups on public policy issues, usually in elections, is known as

A) canvassing.
B) political communication.
C) electioneering.
D) media relations.

Answer: B

Communication & Mass Media

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"I assure you they will pay." This was the beginning of the lead for the story about the defense secretary's response to the recent terror attacks. What kind of a lead is this?

a) Direct quote b) Question c) Direct access d) Summary

Communication & Mass Media

Is it appropriate to develop a speech topic based on something you heard on a television talk show?

a. No; using televised information for your speech topic is a form of plagiarism. b. No; most topics discussed on talk shows are inappropriate speech material. c. Yes, but you have to address the topic the same way the talk show did. d. Yes; brainstorming ideas from a television program is a good way to develop a topic and is an option suggested in the text.

Communication & Mass Media