Firms find "reverse innovation" advantage by introducing a commodity in a ________
A) developed country and then distributing it globally
B) developing country and then distributing it in other developing countries
C) developing country and then distributing it globally
D) developed country and then distributing it in developing countries
E) developed country and then distributing it in other developed countries
C
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A marketing researcher feels that her job is becoming more and more challenging. All of these factors could make the job of a marketing researcher more challenging, EXCEPT:
a. people are using gatekeeper technologies more extensively. b. newer technologies are radically changing the way marketing research information is collected, processed, and distributed. c. the marketing researcher's firm has recently ventured into several foreign markets. d. advances in statistical software have made it difficult to do data analysis. e. marketing research is playing a more important role in strategy development.
Which of the following would be considered an example of a currency swap?
A) exchanging a dollar interest obligation for a British pound obligation B) exchanging a eurodollar interest obligation for a dollar obligation C) exchanging a eurodollar interest obligation for a British pound obligation D) All of the above are examples of a currency swap.