Define co-optation. Give an illustration of the concept and demonstrate how it applies to the movement of meanings as shown in the text
What will be an ideal response?
Co-optation occurs when cultural products undergo a transformation. Original meanings are transformed by outsiders.
According to the text, instruments of movement (such as advertising and fashion systems) connect to cultural values and symbols; these cultural values and symbols change consumer goods over time. As the consumer performs consumer rituals, individual consumers are affected. An example of the change is how the influence of hip-hop has gone beyond its urban, African American roots to the American mainstream.
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cost. Indicate whether the statement is true or false
When taking the direct approach in dealing with bad news, what is the last element of the message?
A) Clarifying and restating a similar situation will never happen again B) Putting the news in context to soften it C) Apologizing for the news D) Assuming responsibility for the mistake E) Announcing how the problem will be fixed, or prevented, in the future