Indexes are _________________

Answer the following statement(s) true (T) or false (F)

1. The development of promotion mix strategies involves decisions about which combination of elements in the promotion mix is likely to best communicate the offering to the marketplace. 2. Integrated marketing communication (IMC) is the strategic approach to communicating the brand and company messages to targeted customers in ways that are clear, concise, and consistent and yet are customizable as needed to maximize the impact on a particular audience. 3. The effectiveness and efficiency of promotional strategies are often tracked on the basis of price fluctuations. 4. A promotional campaign attributes promotional expenditures to a particular creative execution aimed at a particular product for the length of the product life cycle. 5. An integrated decision is effectively a separate assessment of whether to invest in promoting the offer through one or more of the elements of the promotion mix.

According to the indirect approach for delivering bad news, you should place the negative news

A) immediately after the buffer. B) immediately before the reasons. C) immediately after the reasons. D) at the very end. E) in the opening paragraph.