Define and explain the principle of minimal justification, and provide an example of how it could work to persuade someone to do something (other than the examples provided in the text).

The opposite of being other-oriented is to be ________

A) individualistic B) egocentric C) assertive D) adaptive

To generate publicity about the Yahoo! Personals online dating service, a Hollywood screenwriter ________

A) conducted online chats about her love life B) wrote the script for the movie "You've Got Mail" C) lived and dated for three days under a Los Angles billboard D) allowed a webcam to follow her around for a week E) took out classified ads in more than 100 newspapers