To generate publicity about the Yahoo! Personals online dating service, a Hollywood screenwriter ________

A) conducted online chats about her love life
B) wrote the script for the movie "You've Got Mail"
C) lived and dated for three days under a Los Angles billboard
D) allowed a webcam to follow her around for a week
E) took out classified ads in more than 100 newspapers

Answer: C

Communication & Mass Media

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According to Jamieson, television audiences expect good _____

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Value change that occurs when the environment changes in a way that causes an

existing value to become more or less important physiologically or psychologically is termed (a) value implementation retargeting. (b) value emphasis or de-emphasis. (c) value redistribution. (d) value restandardization.

Communication & Mass Media