Ian Trent has an MBA and is being recruited by an investment banking firm as a sales representative. He has had 10 years of experience in selling industrial supplies. He was quite successful in this job but is worried that selling investment strategies may be more difficult. What factor would be the major reason for this worry?
a. The extensiveness of distribution is unimportant when selling an investment service.
b. The cost inventory management system of reimbursing him may cause a problem when he makes investments.
c. The marketing program of investment strategies is inconsistent.
d. Services are intangible and, therefore, different from his previous experience.
Ans: d. Services are intangible and, therefore, different from his previous experience.
Business
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