An advertisement that suggests everyone is using a certain brand is using a ________ appeal
A) rational
B) buzz
C) word-of-mouth
D) bandwagon
E) referral
D
Business
You might also like to view...
A business makes a cash payment to a supplier on account for office supplies that were purchased earlier. Which of the following accounts is credited?
A) Cash B) Accounts Payable C) Office Supplies D) Utilities Expense
Business
Using a job analysis for performance appraisal is important because it:
A) allows us to fire or demote an employee more quickly. B) ensures that we are measuring criteria that are actually relevant to the job. C) allows the organization to forecast how many employees it will need to promote within the next few years. D) ensures that we are evaluating employees on subjective, rather than objective, job performance.
Business