Organizational excellence depends mainly upon

a. Managers and executives who are committed to improving and upgrading the organization.
b. A clear understanding of what an "information" society is.
c. Process understanding and interpersonal sensitivity among coworkers.
d. The communication competencies of all organizational members.

Answer: D

Communication & Mass Media

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The major circulation-monitoring companies do not include pass-along readership in their circulation totals.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Problems that are best solved by people with a high level of technical knowledge and expertise are considered:

A. high quality but low acceptance B. high quality and high acceptance C. low quality but high acceptance D. low quality and low acceptance

Communication & Mass Media