A codebook contains coding instructions and the necessary information about variables in the data set. It guides the coders in their work and helps the researcher to properly identify and locate the variables

Which of the following is the most likely result of a marketing strategy that attempts to serve all potential customers?

A) All customers will be delighted. B) Customer-perceived value will increase. C) All customers will directly turn into customer evangelists. D) Not all customers will be satisfied. E) Customers will not show interest in any other company's products.

Howard is injured by Penny in a car accident, caused due to Penny's negligence. Which of the following statements holds true for Howard's right to assign?

A) Howard cannot assign the recovery of punitive damages from Penny. B) Howard can only assign the recovery of his medical expenses from Penny. C) Howard's right to sue Penny cannot be assigned. D) Howard can only assign his right to take the case to the appellate court.