Which of the following is the most likely result of a marketing strategy that attempts to serve all potential customers?
A) All customers will be delighted.
B) Customer-perceived value will increase.
C) All customers will directly turn into customer evangelists.
D) Not all customers will be satisfied.
E) Customers will not show interest in any other company's products.
D
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In which of the following situations can an international business command higher prices for a particular product in a foreign market?
A. When the product is widely available in the foreign market B. When sales volumes is relatively low in the foreign market C. When the product offers greater value to customers in the foreign market D. When the product is more suitable to other foreign markets E. When domestic competitors are selling alternatives at reduced prices
Some insurance companies intentionally seek to insure motorists with poor driving records. These insurers commonly insure drivers who have been turned-down or canceled by other insurers
What name is given to insurers who provide coverage to these higher-than-average risks drivers? A) alien insurers B) guaranty fund insurers C) specialty insurers D) surplus lines insurers