The newer the buying task, and the more complex and costly the item, the lesser the amount of time the buyer will spend searching for suppliers
Indicate whether the statement is true or false
FALSE
Business
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Marketers see themselves as providing products (or services) to customers who _________.
A. are induced to buy products to purchase those products B. have a potential desire to purchase those products C. think they need the newest products on the market D. have already expressed a need for and a desire to purchase those products
Business
Effective use of diversification principles allows an FI to reduce the total default risk in a portfolio.
a. true b. false
Business