Marketers see themselves as providing products (or services) to customers who _________.
A. are induced to buy products to purchase those products
B. have a potential desire to purchase those products
C. think they need the newest products on the market
D. have already expressed a need for and a desire to purchase those products
Ans: D. have already expressed a need for and a desire to purchase those products
Business
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How does the airline industry implement the yield management pricing strategy?
What will be an ideal response?
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Increasingly commonplace today is the appearance of two different franchise chains under the same roof, such as Pizza-Hut and Taco Bell. This is an example of a(n) ________ marketing system
A) administered B) conventional C) cooperative D) vertical E) horizontal
Business